depends upon the concentration/percentage of essential oil or fragrance in the solvent (alcohol). In both ways, it lasts all day!! I don’t know how a mist can last all day, but it definitely does. I have used this on clothes as well as on the skin after a shower. The liquid is clear and won’t stain clothes. So, apart from keeping skin smelling fresh and nice, it also keeps it soft and is quite gentle. This mist also has a hint of moisturizer in it. It is perfect to be used after shower and when you are on the go. The notes remain the same throughout the day just become milder/lighter. Immediately after spraying, I find it a little strong, but it mellows after 2 minutes and feels really light and fresh. It has some floral undertone, but I find this fragrance fruitier than floral. I somehow could not find any hint of cherries/cherry blossoms in this mist. I have a “Japanese Cherry Blossom” body mist by Bath and Body Works and I tried to find a similarity between these two. I could also smell passion fruit (though there is none in this scent). So, it sounds fruity and floral, and it is rightly so! On spritzing it, I can definitely smell the plums. The fragrance is “plum and sakura blossom.” Sakura is basically “cherry blossom” (Japanese term). Now, coming to the fragrance! It smells amazing! It is so different and fresh. The size is so compact and convenient, that it makes a perfect travel partner. The bottle is quite sturdy and the cap snaps shut. I like the purple-capped clear plastic bottle, which has a pretty design of plums and flowers. For its men care line, Dove has deodorants, Body & Face Wash, Body & Face Bar, and Shower Tool.Honestly, the name itself made me buy the product! ‘Rebalance’!! It denotes calmness, peace, positivity, confidence – in short, all things good!! The packaging is quite cute. For body lotions, Dove has products such as Shea Butter, Cream Oil, and Cream Oil Intensive and Cream Oil Intensive Hand Cream for dry hands. For its mousse line, Dove has Curl & Sculpt Defining Mousse, and Body & Lift Volumizing Mousse. Dove Styling Aids has Frizz Control Taming Cream, Smoothing Cream, and Anti-Frizz Serum. For hair sprays, Dove has Unscented Extra Hold, Damage Therapy Flexible Hold, and Damage Therapy Extra Hold. Hair treatment products consist of Nutritive Therapy, Damage Therapy, and Damage Therapy Revival. For its hair cream line, Dove has Frizz Control and Smoothing Cream. For shampoos and conditioners, Dove has Damage Therapy, Nutritive Therapy, and Damage Therapy Energize. Roll-on deodorant includes Powder Roll-on while aerosols include Powder Aerosol deodorant. It also has solid deodorants such as Fresh, Cool Essentials, and Nourished Beauty. Dove also has its clinical protection line of deodorants like Rebalance, Revive, and Wild Rose. For its body mists line, Dove has go fresh Cool Essentials Body Mist, go fresh Burst Body Mist, and go fresh Energizing Body Mist. Body wash includes go fresh Cool Moisture Body Wash, VisibleCare Softening Crème Body Wash, and VisibleCare Renewing Crème Body Wash. Beauty bars include Summer Care Beauty Bar, go fresh Burst Beauty Bar, and Gentle Exfoliating Beauty Bar. Dove’s products include facial care, hair care, moisturizers, lotions, beauty bars, body washes, antiperspirants and deodorants.
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